The sum total of peoples’ perceptions and experiences of a business offering.
It’s the silver bullet of any company.
Increasingly brands are operating in a perfect storm and old paradigms are too challenged. Opportunities are too many | Societies are too connected | Attitudes are too polarised | Trends are too contradictory | Competition is too unpredictable | People are too demanding | Knowledge is too fragmented | Talent it too fluid | Markets are too complex and too volatile |
Life is evolving too fast.
It is thus not possible for one entity to fully understand, let alone develop, optimal solutions for brands and their organisations.